The client wanted to enhance their Android platforms to increase the user base for phone and tablet users. Creating a partnership Amazon, we helped them get into the OTT market (“over-the-top” TV apps) with apps for the newly introduced Amazon Fire TV, and it's mobile component Amazon Fire Phone.
Ranked #8 for highest app downloads on Amazon Fire TV
Through heuristic evaluation and competitive analysis, the team defined the main pain points of the old Android apps: A poor user experience and out-dated visual design. The new suite of apps were given a brand new material design treatment and a new feature that allows users to create a queue of stories for a custom curated video playlist. The flagship Amazon Fire TV app was one of the leading apps in the TV marketplace, reaching #8 on the charts of most downloaded apps for Fire TV.