McCaffery Interests

McCaffery Interests

Luxury real estate brand McCaffery Interests was in need of several new brand identities for their upcoming suite of mixed-use retail and rental spaces. These unique logos needed to integrate as a kit of parts with McCaffery's existing identity and work in digital and environmental platforms.

Client: McCaffery Interests
Product: Branding + Web
Industry: Retail + Real Estate
Agency: Otherwise Inc
Roles: Brand Strategy, Graphic Design

Banner PhotoBanner Photo

One of McCaffery's new brands, The Shops at Roosevelt Collection needed to elegantly integrate with the property's previous logo. Using a set of sophistcated icons and a fashion-forward color palette, the new identity was translated through a website, packaging, and environmental design.

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The second brand, Mi-Home was created to be the rental counterpart to McCaffery's already well known brand. This logo and brand essence also needed to flow seamlessly with the parent logo. The Mi-Home identity uses bold colors and rich photography that compliments the already exisiting color palette. The kit of parts was used in the site's flagship website and a series of microsites and tablet interfaces.

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