McCaffery Interests

Luxury real estate brand McCaffery Interests was in need of several new brand identities for their upcoming suite of mixed-use retail and rental spaces. These unique logos needed to integrate as a kit of parts with McCaffery's existing identity and work in digital and environmental platforms.

Client: McCaffery Interests
Product: Branding + Web
Industry: Retail + Real Estate
Agency: Otherwise Inc
Roles: Brand Strategy, Graphic Design

Banner PhotoBanner Photo

One of McCaffery's new brands, The Shops at Roosevelt Collection needed to elegantly integrate with the property's previous logo. Using a set of sophistcated icons and a fashion-forward color palette, the new identity was translated through a website, packaging, and environmental design.

Shops-Logo-HRShops-Logo-HR
Shopping Bag PSD MockUpShopping Bag PSD MockUp
Bus-AdBus-Ad
map-leftmap-left
mci-1 ext A, Cork Factory Lofts, Pittsburgh, PAmci-1 ext A, Cork Factory Lofts, Pittsburgh, PA

The second brand, Mi-Home was created to be the rental counterpart to McCaffery's already well known brand. This logo and brand essence also needed to flow seamlessly with the parent logo. The Mi-Home identity uses bold colors and rich photography that compliments the already exisiting color palette. The kit of parts was used in the site's flagship website and a series of microsites and tablet interfaces.

Mi-home Logo062812-01_760Mi-home Logo062812-01_760
Mi-home-DevicesMi-home-Devices
Lot24 iMac-mock-up-diferents-viewsLot24 iMac-mock-up-diferents-views