EXPO Chicago

The EXPO Chicago mobile web app was designed to promote the 2012 debut of this cutting edge international contemporary art fair at Chicago’s historic Navy Pier. Built at the beginning of mobile's rise in ubiquity, the app advocated EXPO's sophistication and vitality, whilst acting as a roadmap of artist booths for the fair's opening weekend.

Client: EXPO Chicago
Product: Mobile Web App
Industry: Art & Design
Agency: Otherwise Inc
Roles: Content Strategy, Information Architecture, Interface Design

Led to a 20% increase in ticket sales for EXPO's premiere year.