Detroit Urban Craft Fair
Handmade Detroit's yearly craft fair features handmade items marketed at the indie hipster scene. This promotional identity showcases elements that attract a younger, hipper, more stylish craft culture. The concept uses a kit of parts that truly speak to the essence of the Detroit Urban Craft Fair. From repurposed clothing, to hand-crafted typography, and hand-drawn iconography, this system speaks to the idea of "handmade".