Ava Fey

This luxury fashion designer had a desire to elevate their brand with a refreshed identity and a native app experience. The new identity concept includes a fashionable custom logotype and an iconic mark. The logo was created by intertwining the designer's initials to create a sleek yet feminine mark to fit with the brand's elegant aesthetic. 

Product: Branding + iPhone Prototype
Industry: Fashion
Roles: Graphic Design, Interface Design, Prototyping

Logo blackLogo black
AF Business card FrontAF Business card Front

Using high-end imagery and an equally elegant color palette, the app interface represents the brand's new look and an easy to navigate user experience. The suggested featureset of the app includes a runway collection feed, an e-commerce component, and a create-your-look feature.